Whilst the workings of the Google algorithm remain a mystery, research suggests there is an ideal density for keyword inclusion in your copy. We tend to optimise one word or phrase per page: the phrase 'search engine optimisation' appears several times on this page, for example. Even though there are three words in 'search engine optimisation', it counts as one key phrase.

Write My Site is primarily a copywriting company, and our main concern is for the visitors to your site to be persuaded to buy from your business. When we insert keywords and phrases into your copy, we will not compromise its quality. Unless they are experts at search engine optimisation, your visitors will have no idea that certain words and phrases were slotted into the content they are viewing.

Search engine optimisation done properly means that the search engines will see your key words and phrases, and your visitors will see well-written sales copy that makes them want to buy your product or service.

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